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 The Diverse Talent Pool
When energy giant Southern California Edison decided to launch a series of multicultural public service announcements, it didn't hire actors. Instead, it used its own employees. Some 600 employees turned up for the auditions. The result? Thirty-seven spots in English, Spanish, Cantonese, Mandarin, Korean and Vietnamese.
 "We operate our customer base in a very diverse region of the country. Because of that, we leverage the diversity in the region and we have a workforce that is reflective of that diversity."
~ Rich Martinez, Edison's director of human resources |
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